Content marketing can be quite a difficult undertaking when you are on a budget and need to compete with large organizations. It is time that you start challenging yourself; understand it is often what you do with the content after it’s been published that determines its effectiveness. Budget is not an issue, there are plenty of ways in which you … Read More

Even the most top-notch companies that possess successful video marketing programs know that they are in for trouble if they do not have an effective strategy. And to realize the importance of video marketing, Vidyard went into partnership with Ascent 2 to conduct surveys and complete interviews with business, sales, and marketing professionals from all around the world. The survey … Read More

SEO is not something that is done. Rather, it is a way of doing things while keeping various things in mind. Many marketing initiatives offer certain inputs and outputs: PPC increases visibility in search engines Email marketing increases visibility to users who have joined your mailing list Content strategy results in quality content for your website However, the same cannot … Read More

If you want your business to do well, you need positive alignment between Marketing and Sales, but how do you achieve the perfect balance? By implementing a post-lead content marketing strategy, you can influence sales conversations and business outcomes. Here’s how some marketers maximize lead conversion after the handoff: The Right Content As marketers, we focus too much on the … Read More

It is safe to say about 85% of brands use content marketing to boost their revenue, but less than half of those brands think they are good at it. This is mainly because content marketing brings you in to the public’s eye. You are putting all your thoughts and ideas out there, just hoping to get noticed by the people. … Read More

Business research is the very basis of how your products and services are going to sell in the market. It is the process of gathering intricate data that considerably helps determine whether or not your target audience is happy with the products and services you provide. It is essentially a very powerful tool to identify consumer satisfaction. With adequate and … Read More

When it comes to comparing content with links, you have to admit that great content offers better advantage and has more sway in Google. Undoubtedly, great content shines on the World Wide Web and through SERPs. While content may not be the King in the Google Kingdom, believe it or not, there are websites out there that have great content … Read More

Social media and SEO may look like different aspects of marketing, but if you observe closely, you will see there is a connection you cannot ignore. A good example is the relationship between Google and Twitter. If you haven’t noticed, Google pays special attention to social interactions. Twitter works in a way to help Google discover new content. Measuring Visibility … Read More

Everybody is coming up with ways to strengthen their content marketing strategies. Recent research by Content Marketing Institute (CMI) and MarketingProfs, however, has shown a drastic drop in the effectiveness of content marketing for B2B companies. Here are four ways you can boost ROI on your content efforts: 1.     Create Documented Strategies Recent reports published by CMI have shed light … Read More