Content marketing can be quite a difficult undertaking when you are on a budget and need to compete with large organizations. It is time that you start challenging yourself; understand it is often what you do with the content after it’s been published that determines its effectiveness. Budget is not an issue, there are plenty of ways in which you can make the most out of your limited resources and get the most out of your content. Here’s what you ought to do:
Repurpose long form content
Many organizations consider creating long form content as a big time investment that may utilize the resources of several departments. Sometimes it may take longer than even six weeks to publish a well-researched e-Book to create an informative piece that can also be repurposed and used from time to time. A white paper can be broken down into several blog posts, or quotes can be used for creating social media posts. Repurposing content can help you reach a wider audience.
Establish syndication relationships
To reach out to a larger target audience in a limited budget, establish connections with the most popular social influencers and popular publishers and get your content syndicated. But first, you will have to identify publishers who you can share content with. This may not seem like an easy task and there is no sure fire way to guarantee a syndication partnership, which means establishing a friendly relationship with popular publishers is a must. Syndicated content is a cost effective way to reach out to a wider audience and improve your Search Engine Optimization.
Consider low-cost paid promotions
Understand that just by publishing content on social channels will not help you engage an audience; you will have to drive conversions and broaden your marketing benchmarks.
Even if you have a limited budget, you still need to consider paid distributions that can help you market your content. For starters, start experimenting with Facebook ads. They are the safest way to market your business and are guaranteed to help you reach out to a larger audience.
Curate Relevant Content
Many organizations agree that creating content can get a little expensive at times and take up a lot of time. This may cause you to miss a lot of opportunities to engage with your audience. If you wish to overcome these gaps, then start republishing content or start content curation. Adding content curation to your marketing strategy will help you reach out to a wider audience without busting your bank account.