If you want your business to do well, you need positive alignment between Marketing and Sales, but how do you achieve the perfect balance? By implementing a post-lead content marketing strategy, you can influence sales conversations and business outcomes. Here’s how some marketers maximize lead conversion after the handoff:
The Right Content
As marketers, we focus too much on the buyers. Because of this mindset, salespersons end up getting second billing, even though they have to put in the hard work. With the introduction of right internal sources, sellers can benefit greatly from materials that facilitate sales. Sales aids ensure high-quality selling conversions that help sellers stay on track.
Mapping the Buying Process to the Sales Process
Engaging a prospect in the earlier stages, such as during the awareness or education stage, is far more beneficial than in the later stages. There three basic stages. The early stage is the buying stage in which assets may include social media posts, articles, and whitepapers.
The second phase is the educational phase, which focuses on finalizing the best solution. This stage involves case studies, blogs, articles, and webinars that help you carry out research. The final phase is often overlooked. It is when potential customers are aware of what they want. This phase includes the use of reference checks, proposal, and price negotiation, etc.
Technology and Measurement
Measurement automation tools are necessary if you wish to empower your organization. Through measurement tools, you can identify areas for optimization, leading to maximum lead conversion. For loop visibility, use technologies that are capable of tracking sales usage and report marketing automation tools.
With the help of these tools and mechanisms, you can boost sales. These are just a few steps you can take in order to get closer to and ultimately achieve your sales goals through a post-lead content marketing strategy.