SEO is not something that is done. Rather, it is a way of doing things while keeping various things in mind. Many marketing initiatives offer certain inputs and outputs:
- PPC increases visibility in search engines
- Email marketing increases visibility to users who have joined your mailing list
- Content strategy results in quality content for your website
However, the same cannot be said about SEO. SEO may increase traffic and improve targeting, but it does not necessarily guarantee these outcomes. Here are a few things you need to keep in mind:
Commitment: Your Leadership Team
It goes without saying you need a strong team that is aware of the ins and outs of SEO. By now, you and your team should be aware of Panda and Penguin. So, while you and your team members may think the best option for your organization is to buy links to increase traffic, you are wrong. No SEO practitioner would ever recommend buying links. So, you see how important it is to be on the same page? If you and your team members are not all onboard the same idea, your organization may be doomed to fail.
Platform: Your Web Dev Team
For smaller companies and organizations, it is easy to identify a change that would benefit SEO, but it becomes quite difficult with larger organizations. These are some changes that are necessary:
- Creating a site that is easy to work with
- Making it easy to work with indexation devices and robot.txt files
- Making it easier for content producers to display their content
A SEO practitioner alone cannot achieve all these targets; hence every time someone makes a change to the organization’s web platform, SEO must be taken into account.
Content Creation: Your Content Strategy Team
Creating quality content should be on top of your priority list. Making sure SEO requirements are considered, all the posts should be optimized appropriately. Unless SEO is not incorporated into the content strategy, your organization will not be able to prosper and you will not gain any traffic.
As a digital marketing manager, you have to do more than just hire an SEO team. Bring your team together and make sure all of you are on the same page. Minor flux can cause damage to the whole organization.