What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have

When it comes to SEO, there is no degree that will help you learn about its complexities and hardships. Yet, you are expected to know about the different aspects of SEO, i.e. how it works. This is the reason why it is so difficult to define what SEO actually is. In today’s world, knowing SEO actually is not enough. You … Read More

6 Secrets about the Human Brain That Will Make You a Better Marketer

Believe it or not, learning how the human brain processes information and images can actually make you a better marketer. Researchers are now trying to find out how hardwired preferences alter the decisions we make. Neuromarketing researchers are now conducting studies to learn more about how our brain responds to stimuli related to marketing. Andy Crestodina, co-founder and strategic director … Read More

The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive

Every two years, Moz conducts a survey to question some of the brightest minds in SEO. The questions that are asked are comprehensive and are phrased so one can learn more about the workings of Google’s search algorithm. This year’s panel of experts came up with a unique set of answers that were able to give us a perfect insight … Read More

How to Optimize Your Facebook Posts with Facebook Audience Insights

Are you looking for a way to get more people to visit your Facebook page? Is it important for you to increase your Facebook engagement? Then you really need to read “How to Optimize Your Facebook Posts with Facebook Audience Insights”. This will give you the insight you need to increase your social media traffic. Facebook is the best platform … Read More

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

There are countless ways to keep your customers wired to your website and mobile phones, and the recent evolution of the World Wide Web has made it easier for companies to attract more customers. Mobile marketing is a great way to entice your customers as well as a regular way to generate feedback. Unfortunately, many companies are not able to … Read More

5 Steps to Take to Start Your Small Business Blog Today

Your online business presence isn’t limited to having a website or a social media profile. More and more small business owners start their own blogs to bring in more traffic and potential leads. If you’re one of them, here are the 5 steps you’ll need to take to do it correctly: Choose your blogging platform The most commonly used one … Read More

How to Manage Your Brand’s Social Life

Whether you’re managing a brand or a persona online, you’re undoubtedly aware of the importance of social media. Many businesses are active in social media but simply aren’t doing enough to manage their “social life.” There’s often no clear strategy, no direction, and no means to measure the effectiveness of their campaigns. In order to get the most out of … Read More

How To Quickly Master Social Media Marketing For Small Business

Social media marketing is currently on the rise, with more and more small business owners investing in Facebook ads and online promotions. Social media has evolved to become a key player in every small business and knowing how to employ social media marketing the right way can mean the difference between success and failure. Choose your social media platform Not … Read More

4 Marketing Analytics Trends That Are Shifting Power Back To Brands

For many businesses, it really does feel like they’re at the mercy of consumers. Consumers have the power to compare and shop based on price. They can also be unpredictable and volatile in their purchasing behavior. There are four marketing analytic trends, however, that can shift the power back to brands. 1. Using technology like advanced CRM systems to build … Read More