Boys & Girls Clubs

Blending technology and purpose

Overview

Boys & Girls Clubs provide a safe haven for more than 4 million youth, giving them an opportunity to discover their great futures. Boys & Girls Clubs’ mission is to enable all young people, especially those who need them most, to reach their full potential as productive, caring, responsible citizens.

Boys & Girls Clubs programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence. Today, the Boys and Girls Clubs of Union County (BGCUC) cares for over 10,000 children per year with safe places in their communities, life-enhancing academic, health, and leadership programs, and mentorship.

Summary

Like many organizations, BGCUC felt restricted by their outdated website platform. They were locked into a specific design and lost revenue because of an inability to easily add highly requested customer features and technologies. They sought a digital marketing partner that could take the time to educate them on modern best practices as well as execute.

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Project Objectives

  1. Ability to Collect Online Donations

  2. Ability for Online Registration

  3. Increase Summer Camp Awareness

  4. Increase Swim Program Awareness

  5. Satisfy Board of Directors' Minimum Design Requirements


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Solution

We immediately performed an in depth Digital Marketing and Technology Audit of the entire organization. Bizzo team members interviewed key stakeholders throughout the organization and also spoke to all technology vendors as part of the discovery process. Our team identified key areas of improvement and outlined a joint execution plan for the organization.

We secured a $100,000 annually renewable grant from Google Inc. and used the grant to build and fund the organization’s first Google Ads campaign. We then rebuilt their website from the ground up with best in class design, web technologies, conversion optimization, and search engine optimization.

Services:

    • Bizzo Digital Marketing System™
    • Web Design
    • Paid Advertising (PPC)
      • Google
    • SEO

Results


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Objectives

✅ New Website Design

✅ Online Donations

✅ Online Registration

✅ Swim Program Professional Presentation

✅ Sold Out In-Demand Summer Camp for The First Time

✅ Board of Directors Pleased With Project

Bonus Results

Website Traffic Increase +15%

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