Freetown Kitchen Maplewood
Technology + Media = Happy Customers
Overview
Freetown Kitchen, founded in 2019, is the only black-owned restaurant that artfully blends Caribbean, African, and Soul Food with a familiar home cooked blend of spices and sauces. Customers rave about the innovative dishes blending elements of flavor borrowed from throughout the African diaspora.
Challenged to quickly adapt and evolve during the pandemic of 2020, Freetown Kitchen quickly became a local household name by revamping their order flow and fulfillment process while simultaneously releasing new and interesting food offerings for customers.
Summary
Bizzo partnered with Freetown Kitchen to upgrade their marketing technology stack both in back and front of house, as well as produce professional video set pieces in different formats for the various social media apps.
Solution
We immediately performed a Digital Technology Audit to understand the company and its operations. The audit illuminated key opportunity areas for strategic growth in order flow, website design, social media, strategic partnerships, and paid advertising - among others. Bizzo organized a multi-month strategic marketing investment plan and also drove the execution of those efforts.
Services:
- Bizzo Digital Marketing Engine™
- Web Design
- Paid Advertising
- Social Media Management
- Email Campaigns
- Multimedia Production
Results
Objectives
58% Increase in Sales in Two Months
Reversed multiple months of revenue declines
Unified delivery apps ordering process into one screen and one receipt printer with custom development for POS devices
Bonus Results
Transitioned website to Bizzo.co Hosting. Decreased business downtime and interruption.
