4 Hot Mobile Marketing Trends to Watch in 2016

The New Year is almost here and it is time that you start looking for innovative ways to boost your mobile marketing strategy. Whether it is through work, play, socializing, or entertainment, the mobile phone has become an integral part of our life. Just as devices and technologies evolve, so do our marketing methods. The year 2015 was the first … Read More

3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success

SEO is not something that is done. Rather, it is a way of doing things while keeping various things in mind. Many marketing initiatives offer certain inputs and outputs: PPC increases visibility in search engines Email marketing increases visibility to users who have joined your mailing list Content strategy results in quality content for your website However, the same cannot … Read More

How to Create a Post-Lead Content Marketing Strategy

If you want your business to do well, you need positive alignment between Marketing and Sales, but how do you achieve the perfect balance? By implementing a post-lead content marketing strategy, you can influence sales conversations and business outcomes. Here’s how some marketers maximize lead conversion after the handoff: The Right Content As marketers, we focus too much on the … Read More

Small Business Hiring Toolbox

The new Hiring Toolbox offered by LinkedIn is going to revolutionize the job industry. Recruiting and hiring the perfect candidates for your firm is not an easy task. You have to go through tedious hours researching whether or not the candidate is actually suited for the position or not. To save you time and effort, LinkedIn has created a new … Read More

6 Lessons I Wish I’d known Before My Business Failed

After spending so many years building my business, Brooklyn Taco Co., it became difficult for me to recall the difficulties I had faced when I was catering for The Daily Show with Jon Stewart. Sadly, all my achievements were in vain, and the feeling of success had slowly started to fade away when Brooklyn Taco closed down in February 2015. … Read More

Content Marketing Done Right: 8 Examples You Can Learn From

It is safe to say about 85% of brands use content marketing to boost their revenue, but less than half of those brands think they are good at it. This is mainly because content marketing brings you in to the public’s eye. You are putting all your thoughts and ideas out there, just hoping to get noticed by the people. … Read More

The Importance of Market Research to Enterprise

Business research is the very basis of how your products and services are going to sell in the market. It is the process of gathering intricate data that considerably helps determine whether or not your target audience is happy with the products and services you provide. It is essentially a very powerful tool to identify consumer satisfaction. With adequate and … Read More

Why Your Business Needs A Holiday Marketing Plan

Preparations for winter holidays seem to be getting earlier and earlier for everyone, including retailers and other businesses. For example, if you want go on a cruise to a warm destination, you can book a ticket right now. Early preparations also affect businesses that are non-seasonal. For example, if you are selling B2B software, you have to consider the holiday … Read More

The Importance of Market Research For Small Businesses

Market research is an immensely powerful way to gather and evaluate data regarding different perspectives of the business. This includes your consumer groups, your competition, the industry your business belongs to, and the everyday market and business environment. For small businesses, effective and efficient market research can play a significant role in accurately determining what products and services you should … Read More

How Target, Macy’s, and IKEA Dominated Holiday Marketing

Although many people are beginning to get ready for the crazy holiday shopping spree – you would be surprised to know that retail giants such as Macy’s, Target, and IKEA have already come up with brilliant and dominating marketing campaigns to make customers happy and to rake a massive chunk in profits. Macy’s There is no doubt that Macy’s always … Read More