How Target, Macy’s, and IKEA Dominated Holiday Marketing

Although many people are beginning to get ready for the crazy holiday shopping spree – you would be surprised to know that retail giants such as Macy’s, Target, and IKEA have already come up with brilliant and dominating marketing campaigns to make customers happy and to rake a massive chunk in profits.


There is no doubt that Macy’s always puts the festivities and color into the holiday shopping atmosphere. Since 1924, the store has been kicking off its holiday marketing campaigns with a glamorous Thanksgiving parade, which leads into Christmas. There are, however, a few very important reasons why Macy’s has been able to continue this tradition since the early ‘20s.

The focus of Macy’s Thanksgiving parade is on providing a clear message for its customers – which is to provide people with a glamorous sense of holiday entertainment as well as bring families and people together in one place. Moreover, this has turned out to also be a highly successful branding move as the signature logo of Macy’s is seen throughout the parade, leading to psychological marketing.

Plus, Macy’s also provides a score of different promotional products, which kids can purchase through Macy’s very own Parade Shop. Here you can by latte mugs, snow globes, ornaments, etc. Macy’s bankrolls a huge sum in profits considering over 3.5 million people view the parade!


Christmas is all about tradition and enjoying time with your family, and in 201,3 Target really outdid itself when it came to holiday marketing. It launched the ‘My Kind of Holiday’ Christmas campaign, pointing out various holiday traditions in different families and showing commercials that played cheery holiday songs.

They also launched a ‘My Kind of Holiday’ hashtag with the campaign allowing customers to talk about their holiday experience on social media.

But what can businesses learn from these dominating strategies? Well, for starters, it is imperative that you should choose your social media assets as soon as you can and introduce them at the very moment you are planning to launch your campaign.

Secondly, it teaches you to leverage all current social media platforms, which can help you to connect with a bigger audience. For example, instead of developing their own website, Target chose to use Pinterest to promote their ‘Best Party Ever’ page, which allowed them to also tap Pinterest’s user base. Absolutely brilliant!