A New Definition of Marketing For 2016

Upon asking a group of people what marketing is, you would probably receive a variety of answers from them. Some would claim that marketing is a form of advertising done by television commercials, print ads, and direct mail to get new clients or businesses. Others would say that marketing is just a form of building relationships and networking through branching … Read More

Great SEO Starts with Your Brand

Branding has become a hot topic in the search marketing industry recently. Taking the time out to understand and define your brand will help you become more focused about the way you market your business online. Companies need to start branding as it helps clients understand their brands better, it helps businesses connect better with their target audience and come … Read More

How to Use Data to Create More Relevant Content

When it comes to content marketing, you cannot just write blog posts for the sake of writing. You need to write with a purpose and a plan. Writing with a purpose makes investing your money and time worthwhile and will lead to better outcomes, such as higher rankings, and more leads and sales. In a recent research published by the … Read More

3 Reasons Why the Holidays are the Best Time for Content Marketing

Believe it or not, there is more to the holidays than just the candy canes and Christmas trees. It is the best time of year to use the heavy Internet traffic, and those who do not capitalize on this wonderful opportunity are sure to miss out on a lot of potential revenue. Millions of people around the world gear up … Read More

5 Marketing Changes Small Businesses Need to Make in 2016

The New Year is just around the corner and whether your small business marketing is thriving or falling flat, there are some changes you need to make. No matter how good your marketing strategy has been, it is important you perform a marketing audit of 2015 to figure out what’s working for you and what’s not. The upcoming year holds … Read More

5 Reasons Your Small Business Needs Content Marketing

To keep up in this fast-paced world and avoid getting neglected by your target audience, it is essential that you find ways to attract them. Understand that directly selling your products to your customers will not help you to establish a connection with your customers. Luckily, the answer to all your problems is good old-fashioned content marketing. Here’s why you … Read More

4 Ways to Increase Your Content’s Reach without Breaking the Bank

Content marketing can be quite a difficult undertaking when you are on a budget and need to compete with large organizations. It is time that you start challenging yourself; understand it is often what you do with the content after it’s been published that determines its effectiveness. Budget is not an issue, there are plenty of ways in which you … Read More

6 Sayings of Entrepreneurs Who Will Lead Their Companies to the Top

If you are a new entrepreneur looking for some inspiration, then it is time that you look up some living legends who have successfully established their companies against all odds. How do you think they made it? They must have done something that brought them so much success; let’s find out. Was it some form of genetic mutation or were … Read More