4 Hot Mobile Marketing Trends to Watch in 2016

The New Year is almost here and it is time that you start looking for innovative ways to boost your mobile marketing strategy. Whether it is through work, play, socializing, or entertainment, the mobile phone has become an integral part of our life. Just as devices and technologies evolve, so do our marketing methods.

The year 2015 was the first year in which mobile traffic had significantly exceeded in comparison to desktop searches. It is time that you take advantage of this fact and start getting up to date with the latest mobile marketing trends. Below are 4 hot mobile marketing trends to watch in 2016:

Being Customer-Centric

If you’re in business then you already know how important your customers are. Mobile marketing is the best way to connect with your customers and figure out exactly what they are looking for. At the end of the day, it is the customers who make up a company.

Search Engine Results Will Display More than Pages

Here’s what you really need to know. While Google displays videos in its search engine results, it is also keen on experimenting with video ads as well. While platforms such as Facebook and Twitter already leverage these kinds of ads, it will be the first for Google.

You will no longer be able to distinguish between Apps, E-Commerce and Social

We already know that mobile apps will continue to wildly popular in 2016. It is predictable that brands will no longer be able to distinguish between e-commerce and apps. Countless social platforms are now trying out e-commerce features including Instagram, Pinterest, and Shop Now.

Apps are Becoming the Reflection of our Lifestyle

These days you may be using a single app for checking the weather or another one as a dictionary, but 2016 is all about bringing all these individual features together. The idea might sound a little farfetched to you, but app developers are already at work.