Upon asking a group of people what marketing is, you would probably receive a variety of answers from them. Some would claim that marketing is a form of advertising done by television commercials, print ads, and direct mail to get new clients or businesses. Others would say that marketing is just a form of building relationships and networking through branching out to different people; passing out business cards, offering promotions, setting up a newsletter for their brand etc.
While there is nothing wrong with any of these definitions, over the course of years, marketing has significantly evolved, thus these definitions are still incomplete and ill-defined in stating what marketing is going to be this year.
If you are wondering what marketing really is, then here’s your answer; marketing is much more than what you promote or what your clients want. It is literally everything that relates to your clients or prospects them to do business with you. In some cases, your marketing strategy might even prevent people from doing business with you at all; this is generally known as anti-marketing and is not good for any company.
The first impression you make on your clients is what will drive them to do business with you. Therefore, it is important that you work on your marketing touches. Without keeping these factors in mind, all the energy and time you decide to put into your marketing campaign will be wasted. Here are some basics points you need to keep in mind to produce profitable outcomes:
- Set up a website that is easy to navigate
- Hire a receptionist that pays attention to customers and does not get distracted while attending phone calls
- Hire employees or representatives who are good with dealing with customers and are ‘likable’
- Install well stocked bathrooms and locker rooms
At the first glance, these might seem as unimportant marketing vehicles, but they play an important role in keeping your customers happy and comfortable enough to spend their money on your business.
To summarize the above, marketing is about more than just keeping your customers happy, it is about attracting customers, retaining your customers, and encouraging them to spend more money on you. Marketing is about anything and everything that increases the number of your clients. Keep these factors in mind and you will surely be able to lure more clients and expand your business.
