Believe it or not, there is more to the holidays than just the candy canes and Christmas trees. It is the best time of year to use the heavy Internet traffic, and those who do not capitalize on this wonderful opportunity are sure to miss out on a lot of potential revenue. Millions of people around the world gear up for Christmas, but who wants to stand in a long queue and battle the harsh winter season when they can just shop for their loved ones from the comfort of their home?
With Christmas just around the corner, businesses are already gearing up. For marketers, this is the best time of the year to capitalize on Internet traffic. Here are three reasons why the holidays are the best time for content marketing:
1. More Users Have Started Using Smart Devices to Make Purchases
So, you probably are aware of how much time consumers spends on their mobile devices. If you want your content marketing strategy to be successful, you need to focus on the mobile platform. Mobile friendly sites will find themselves at the top of the game when compared to websites that are not. Companies with mobile friendly websites are sure to see more traffic than the rest regardless of how brilliant your content marketing strategy is. We are focusing on accessibility here, and most consumers find it easy to scroll product pages on their mobile phones.
You can take this statistic into consideration: mobile shopping accounted for over a 5th of online shopping on Cyber Monday in 2014. It is predicted most brands will still underinvest in the following year. Simply put, the holiday season is a great way for companies with mobile friendly sites to generate more revenue so it is time you switch to a mobile friendly platform if you haven’t already done so and enable your customers to purchase from you using their mobile devices.
2. E-Commerce Orders Increase Drastically In December
E-commerce orders see a drastic increase in volume in the last month of every year because people purchase gifts online for their loved ones. Thus, companies who effectively manage to market their products are on the upside of the game. The more effectively you market your content, the better chances you have of reaching your consumers and boosting your profits. Online transactions for more than a hundred online retailers in the US have seen a drastic increase in sales in e-commerce during the holiday season.
With people already planning to purchase items online during the holiday season, it is up to e-commerce businesses to invest in content marketing and make more efforts during the holiday season. The better your content marketing strategy, the more likely you are to attract customers. Remember, there are already many potential customers out there waiting to spend their money. You just have to get them to come your way through content marketing. The holiday season is the perfect time to introduce new products and launch holiday deals and discounts to bring in new customers and keep your old ones happy.
3. It Will Help You Start 2016 with More Customers
Use the holiday season to attract more customers so you have more buyers in the following year. A successful month of content marketing in the holiday season can pay off in 2016. Step into the New Year with the new customers you were able to acquire during the holiday season. The holiday season is a great time to build customer relationships. People are generally tense during the holiday season and need to get their stuff as fast as possible without any delay. Offer them brilliant services during the holidays and they are bound to come back to you the following year.
This is where your content marketing strategy comes to play. Offer your customers information about your product throughout the year. You can offer tips and tricks, discounts, free delivery and other benefits on certain amounts they spend. This will not only help you boost revenue but also help you secure sales in the year to come. So, this is all the more reason for you to invest in content marketing in the last month of the year.