Stop “Multitasking” and Increase Productivity

Multitasking is a myth. Research supports that multitasking can lead to memory impairment, increase stress levels and even lower your IQ. So why do we attempt it? What do we think we’re accomplishing? We think we’re getting more than one thing done at once, right? Unfortunately, that assumption is false. Multitasking actually decreases productivity by 40 percent. This requires your … Read More

Are Office Plants More Than Nice Decor?

Nature versus Nurture has been a psychological debate since the establishment of the discipline. But this article suggests that, in office settings, businesses would benefit from nurturing nature, claiming that house plants help to boost office morality. Could it really be as simple as adding some living color to the office? The study referenced in this article, completed at a … Read More

“How to Look Stupid in 10 Countries”

Whether for business or pleasure, it’s likely you leave the country at some point in your lifetime. If you have branches of your company or vendors overseas, you may travel quite frequently. In addition to gains for your business, traveling to another country can help you grow personally and learn to interact with individuals that are different than you. Ideally, … Read More

Teaching Your Kids Entrepreneurship

Entrepreneurship, when done well, has the potential to create innovative businesses and lucrative lifestyles, not to mention positive self image that comes with success. However, there are specific skills entrepreneurs who want to create profitable businesses should exhibit. Many of these skills are learned and perfected over time. As parents, we want our children to be the best they can … Read More

How I Grow My Twitter Followers Quickly

As of this writing, my personal twitter account @briancastell has 917 followers. Two and a half weeks ago I had 793. Spectacular? Not at all. I’ve been (stupidly) neglecting my own account while managing the social media implementation for my clients religiously. Now that I’m finally ready to share what I’ve learned, I have no followers to spread it to! So, I … Read More

Work This Weekend

  With articles covering the never ending benefits to limiting your workdays to expand efficiency and creativity, how could I possibly justify working weekends? As it turns out, our weekends can be more productive than previously imagined. Unless your boss is forcing you to work every weekend, working during this time can be extremely rewarding and fruitful. I would argue, … Read More

Too Many Social Media Accounts

Your business has too many social media accounts! Facebook, Youtube, Twitter, Pinterest, Google+, Tumblr, LinkedIn, Instagram, Vine… With over 200 social networks the list is truly endless. Take a long introspective look… what are you really doing with 12 social media accounts? Are you really killing it on any of them? Yes? Awesome! Seriously, it’s tough to do! No? Well let’s … Read More

Inbound Marketing

Your web designer has just handed over the keys to your business’s brand new website. You look it over, and it looks amazing of course. You go ahead, punch in the username and password, login, and… now what? All too often decision makers ask the “Now what?” question and aren’t able to come up with a suitable answer. That answer … Read More

Transitions In UX Design

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.