How to Create an Easy Content Marketing Strategy You’ll Actually Use

While content marketing is the perfect gateway to boost your company’s revenues, not many companies have mastered the art of successful content marketing. Don’t know where to start with content marketing? Start by planning your goals and finding a way to reach your target audience. Here’s how you can get started: Identifying Objectives What’s your objective? What are you offering … Read More

Great Leaders Know They’re Not Perfect

It’s not surprising that when executives enter a new job, they have this deep-seated feeling to try to be perfect. Research has shown over the years that employees and leaders spend too much time attempting to appear flawless. Yet, great leaders know they are not perfect and they don’t act like they are. There are, however, some common misconceptions that … Read More

Why No One Is Reading Your Marketing Content

Digital marketing is the most difficult type of marketing. You need to have a flexible budget and a strong message if you want consumers to remember you. If you have not been able to capture the attention of your target audience, you need to stick to a more targeted approach. Keep in mind, digital activity is tracked so even if … Read More

4 Tips for Breaking into an Industry You Know Nothing About

When Missy and Scott Tannen founded their linen startup Boll & Branch, they didn’t have a clue what it was like to launch an e-commerce brand. All they knew was that they needed to provide their customers an honest brand that sold high quality, organic cotton sheets. While Scott had a background in digital marketing and video-game development, it did … Read More

How to Prove Content Marketing ROI for Your Business

Over the years, content marketing has created quite a hype. In addition, platforms used to create and generate content to the right channels have grown and matured. Despite the high volume of content being published by companies all around the world, however, businesses are still unable to gain profits from their content and boost brand awareness. Accountability and revenue attribution … Read More

Free Isn’t Always Better: When to Spend Money on Marketing

When it comes to marketing, if you do it right, you have the perfect opportunity to allow your business to grow and increase your sales and revenue. Your customers need to be informed of your products and services or they won’t want to pay for them. Marketing is a technique that allows you to build a reputation, stand against your … Read More

How to Build Your Brand with Instagram: 4 Tried-and-True Tips

Instagram is an online social community that has been able to establish over 400 million users. Over the course of time, companies and business owners have taken advantage of the platform and used it for its marketing potential, whether that  may be brand awareness, increasing profits, or high levels of engagement. If you are wondering how that’s possible, look no … Read More

The 7 Most Important New Books of 2016

While most business books are mediocre and have nothing new to offer, a few handfuls of important books are published every year that contain ideas that demand our attention. If you want to start this New Year with some wisdom, here are 7 books that you need to keep an eye out for in 2016: 1.     The Future of Professions … Read More

Why LinkedIn Must Be a Huge Part of Your Marketing Strategy

With over 400 million users, LinkedIn is a business social networking site that is continuing to grow while simultaneously having such a positive effect on business worldwide. An average CEO has over 930 connections on the business social networking site, which is incredible. In case you are unaware of the potential of LinkedIn marketing, here are 3 reasons why you … Read More

A New Definition of Marketing For 2016

Upon asking a group of people what marketing is, you would probably receive a variety of answers from them. Some would claim that marketing is a form of advertising done by television commercials, print ads, and direct mail to get new clients or businesses. Others would say that marketing is just a form of building relationships and networking through branching … Read More