NFL Players Association
Social networking
Overview
The NFL Players Association Represents all players in matters concerning wages, hours and working conditions and protects their rights as professional football players. The organization makes sure that the terms of the Collective Bargaining Agreement (CBA) are met and negotiates and monitors retirement and insurance benefits.
Summary
Like many organizations, the NFL Players Association needed a social media platform wherein they could bring NFL alumni together and encourage networking and connections while educating NFL alumni on the many benefits NFLPA provides former players. They sought a digital marketing partner that could take the time to educate them on modern best practices as well as execute.
Project Objectives
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Build a platform for NFLPA Alumni using Facebook
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Train NFLPA representatives on Facebook best practices
Solution + Results
Bizzo.co sat with NFL Players Association and conducted deep interviews to best understand their end goals for the project.
As a result of these interviews Bizzo developed a working framework for and decision making process. In a few short weeks we came back with a recommendation that a Facebook page would be the best option to reach NFL Alumni due to specific demographic data; namely age and socioeconomic status.
We designed and launched a professional Facebook page and successfully trained NFLPA representatives on how best to carry the project forward.
Services:
- Social Media Marketing
- Education & Training
