Micromark.com

Crafting a new era

Overview

Scientific Models Inc. has been serving makers, crafters, and the DIY community since 1928. A third-generation family-owned business, their origin is traced to the Scientific Model Airplane Company of Newark, New Jersey. At the age of 16, their founder set up shop to manufacture and sell model airplane kits. The company continued to grow and evolve, and in 1983, the company started the Micro-Mark Tool and Distribution Center to satisfy an even more diverse group of makers.

Today, Micro-Mark provides unique machinery, tools and supplies for makers of all kinds. Their new product line of specialized tools has grown to include numerous 3D Printers and the widest variety of 3D Filaments, in addition to multipurpose CNC machines, laser cutters and more. With the constant development of new products, they offer a full line of miniature tools under the name Micro-Make™ Power Tools.


Summary

Due to years of mismanagement, Micro-Mark suffered from extreme underinvestment in modern digital technology and marketing channels. This led to 5 straight years of revenue declines and an increasing state of concern within the organization about future viability and sustainability. Ownership replaced leadership and the first initiative was to hire Bizzo to guide and manage the digital modernization and transformation of a 90yr old company.

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Project Objectives

  1. Modernize Digital Marketing

  2. Produce High Quality Video

  3. Find Growth Opportunities


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Solution

We immediately performed a Digital Technology Audit to understand the company and its operations. The audit illuminated key opportunity areas for strategic growth in automation, machine learning, website design, conversion optimization, social media, strategic partnerships, and paid advertising - among others. Bizzo organized a multi-year strategic marketing investment plan and also drove the execution of those efforts.

Services:

    • Bizzo Digital Marketing System™
    • Web Design
    • Paid Advertising
      • Google
      • Facebook
      • Bing
      • Oath/Yahoo
    • Social Media Management
    • Email Campaigns
    • SEO
    • Multimedia Production

Results


Objectives

✅ ROI 569%

✅ Revenue Growth for First Time in 5yrs

✅ Quadrupled Video Production Output and Modernized Company Branding

✅ Increased Video Views to 20 Million a Year

✅ Social Media

  • Revenue Growth 127%

  • 70,000 Followers

  • Website Traffic Grew 137%

✅ Marketing Automation and Machine Learning Increased Website Traffic 13%

Bonus Results

Strategic partnerships, business development, and influencer marketing opened multiple six figure revenue pipelines.

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