How to Build Your Brand with Instagram: 4 Tried-and-True Tips

Instagram is an online social community that has been able to establish over 400 million users. Over the course of time, companies and business owners have taken advantage of the platform and used it for its marketing potential, whether that  may be brand awareness, increasing profits, or high levels of engagement. If you are wondering how that’s possible, look no … Read More

4 Hot Mobile Marketing Trends to Watch in 2016

The New Year is almost here and it is time that you start looking for innovative ways to boost your mobile marketing strategy. Whether it is through work, play, socializing, or entertainment, the mobile phone has become an integral part of our life. Just as devices and technologies evolve, so do our marketing methods. The year 2015 was the first … Read More

Facebook Just Gave Small Businesses a Bunch of New Tools

Recently, Facebook launched a series of new tools geared towards budding entrepreneurs. These tools will hopefully play a part in not only helping entrepreneurs expand their business but are designed to help Facebook itself gain additional revenue. If you are one of the 45 million business owners that use Facebook pages, you may have noticed a couple of new features … Read More

How I Grow My Twitter Followers Quickly

As of this writing, my personal twitter account @briancastell has 917 followers. Two and a half weeks ago I had 793. Spectacular? Not at all. I’ve been (stupidly) neglecting my own account while managing the social media implementation for my clients religiously. Now that I’m finally ready to share what I’ve learned, I have no followers to spread it to! So, I … Read More

Too Many Social Media Accounts

Your business has too many social media accounts! Facebook, Youtube, Twitter, Pinterest, Google+, Tumblr, LinkedIn, Instagram, Vine… With over 200 social networks the list is truly endless. Take a long introspective look… what are you really doing with 12 social media accounts? Are you really killing it on any of them? Yes? Awesome! Seriously, it’s tough to do! No? Well let’s … Read More