With over 400 million users, LinkedIn is a business social networking site that is continuing to grow while simultaneously having such a positive effect on business worldwide. An average CEO has over 930 connections on the business social networking site, which is incredible. In case you are unaware of the potential of LinkedIn marketing, here are 3 reasons why you need LinkedIn to boost your marketing strategy in the year 2016:
Businesses are made up of people who make things happen
One of the reasons why it is so important to establish connections with business owners on LinkedIn is because businesses are made up of people and it is important for you to be able to connect with and refer these people. Make it a habit to answer back to emails and accept invitations from legitimate people who are making an effort to reach out to you. In addition, find people you should get to know. This is especially important if you are running a company as your team members are counting on you to make connections.
LinkedIn is a great way to communicate and build relationships with prominent business owners.
The power of LinkedIn groups
It is always a good idea to surround yourself with like-minded people that have similar goals as you. The best part about LinkedIn groups is that it allows people to select themselves to be part of a targeted community. If there is a community on LinkedIn based on the community or industry you serve, then you need to be a part of it. It’s simple, all you have to do is type in the appropriate keywords on the search bar, and you will be directed to tons of groups that are associated with the said keyword.
People can use these groups for content marketing; after all, every time you join a group you are advertising or representing your brand.
Free Advertising for your Content
If you are creating content and need to test it out, then LinkedIn is the perfect place to do so. You can share and measure your content using LinkedIn and repost important blogs on LinkedIn. It’s basically free advertising. You can even link your popular articles at the bottom of the blog post. This is sure to get you more viewers on your website. Also, share your blog posts on the groups you have joined; this will help you expand your target audience.
LinkedIn is a great way to gain more visibility and establish important connections; you never know when these connections might just lend you a helping hand.