There are countless ways to keep your customers wired to your website and mobile phones, and the recent evolution of the World Wide Web has made it easier for companies to attract more customers. Mobile marketing is a great way to entice your customers as well as a regular way to generate feedback. Unfortunately, many companies are not able to … Read More
Scaling Small Businesses, Getting the Best Impact from Automation
Startups and small businesses rely on manual power, and many of their managers and owners believe that automation is something only the big corporations are entitled to. Things such as self- driving cars belong to Google, right? Well, that’s not exactly the case. Automation is now available on a large scale level and is more accessible than ever, thanks to … Read More
How to Scale the Power of Small Teams
Startups consist almost exclusively of small teams. This helps them develop a solid core and focus on important aspects of every successful business, such as communication and a sense of community that works towards a common goal. Because the small teams are faced with handling a large number of responsibilities at once, they’re incredibly flexible. Collaboration is, in fact, … Read More
What Makes Startups Succeed When 40 Percent Fail?
Perhaps you’ve heard the alarming statistics that the majority of startups fail within their first year. In fact, almost half of the new companies would disappear within the first couple of years after they’ve been founded. So, what’s the secret to success when it comes to startups? Plan A clear, concise, and formal plan is essential to guarantee your company’s … Read More
5 Steps to Take to Start Your Small Business Blog Today
Your online business presence isn’t limited to having a website or a social media profile. More and more small business owners start their own blogs to bring in more traffic and potential leads. If you’re one of them, here are the 5 steps you’ll need to take to do it correctly: Choose your blogging platform The most commonly used one … Read More
How to Manage Your Brand’s Social Life
Whether you’re managing a brand or a persona online, you’re undoubtedly aware of the importance of social media. Many businesses are active in social media but simply aren’t doing enough to manage their “social life.” There’s often no clear strategy, no direction, and no means to measure the effectiveness of their campaigns. In order to get the most out of … Read More
Small Businesses Struggle to Prove Facebook ROI: New Research
If you’re a small business owner, reducing your expenses is perhaps one of your major priorities – especially when it comes to marketing. Facebook is currently one of the best marketing platforms that allows you to promote your business and raise awareness of your brand without spending a fortune. Does your Facebook marketing campaign, however, really yield any results? … Read More
Poll: Most small business owners oppose LGBT discrimination
LGBT communities and individuals have become the major topic of conversation not just in the US, but worldwide. The issue that is commonly discussed is whether small business owners actually oppose or support the LGBT discrimination – in other words, whether they feel entitled to refuse service to аn LGBT, individual. To survey the opinions on the matter, Greenberg Quinlan Rosner … Read More
How To Quickly Master Social Media Marketing For Small Business
Social media marketing is currently on the rise, with more and more small business owners investing in Facebook ads and online promotions. Social media has evolved to become a key player in every small business and knowing how to employ social media marketing the right way can mean the difference between success and failure. Choose your social media platform Not … Read More
5 Steps Entrepreneurs Should Take Before Seeking Investment
Preparation is the most important aspect of ensuring that you secure investment capital for your business venture. You want to show investors that they are dealing with somebody that’s going to create a business that can successfully generate profits. After all, they are investing their money to get a return on investment. Here are five steps you need to take … Read More
